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Overview: Borovets is the oldest and biggest ski resort in Bulgaria, situated on the northern slopes of the Rila Mountains at the foot of the highest peak in the country, Moussala. Nestled among old pine forests the resort was founded in 1896 as a hunting place for the kings and gradually developed into a modern resort with luxury hotels, restaurants and a superb network of ski runs varying in difficulty. There is also a wide choice of après-ski entertainment and nightlife as well as organised trips to places of interest in the Rila Mountains. Winters are mild and snowy and the air is clean, clear and invigorating.
Shopping: A burst in popularity as a winter sports wonderland in recent years has meant a boom in the retail industry in pretty Borovets town. The busy shopping street in front of the Rila hotel is a beehive of open-fronted small shops, with a colourful market atmosphere, selling all sorts of goods from ski gear and souvenirs to cigarettes and cheap CDs. Most visitors find prices here much lower than elsewhere in Europe.
Restaurants: The number of taverns, eat-in pubs, take away joints and outdoor restaurants is growing in Borovets every season. The choice has become very eclectic, from Kentucky Fried Chicken and pizza to Chinese. Establishments like 'The Hungry Horse' cater deliciously for British tastes. Other recommendations are Mamacita's on the main shopping street where the steaks are legendary, and White Magic, opposite the Samokov Hotel, with good food and a great atmosphere. Visitors should not forget to indulge in some of the Bulgarian fine wines along with their dinner. Eating out in Borovets is also very good value.