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Overview: The resort of Port d'Alcudia is situated in the north of Mallorca at the top of a long curving bay with an endless white sandy beach. It is two miles (3km) south of the historical old town of Alcudia, from which it takes its name. The sprawling, purpose-built resort, together with its neighbour Playa de Muro, stretches for five miles (8km) either side of the coast road and is particularly popular with British, German and Scandinavian families. It has a fairly relaxed atmosphere; its spectacular beach is the major attraction, though it is also well placed for exploring the attractions around the north of the island.
Shopping: Alcudia doesn't have a distinct shopping centre: shops selling buckets and spades and tourist trinkets line the beach road and the other small shopping areas dotted around the resort also cater for tourists. The satellite resort of Playa de Muro has an upmarket mall with some nice boutiques and the port area has a selection of designer shops. The supermarkets are good, stocking all the well-known brands along with cheap alcohol and cigarettes. The local market opens on Tuesday and Sunday mornings and the market in Inca, 15 miles (24km) inland, opens on Thursdays. Good buys include the porcelain and leather goods, but bargain hard.
Restaurants: Most restaurants in Alcudia cater for the unadventurous British palate with plenty of fast-food joints and cafés offering something with chips. There are also a few Italian, Indian and Chinese restaurants. The better restaurants are mostly in the port area, where diners can find some decent Spanish, French and seafood restaurants within a lovely harbour setting.
Nightlife: Alcudia has lots of bars, pubs and discos catering for most tastes but this is not the resort for those after some serious clubbing. Many of the hotels offer in-house entertainment ranging from flamenco dancers to comedians.