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Bali has long been equated with an exotic paradise, a picturesque vision of green rice fields and plantations, soaring volcanoes, cool lakes and rushing rivers, lush forests and palm fringed beaches. It is Indonesia's number one tourist destination and as a result suffers from commercialisation and overcrowding, but this is confined to a few main areas. The original charm of the 'Island of the Gods' and its smiling people is still very much in evidence, especially in the many small rural villages and fascinating places of the fertile interior.
What makes it distinctive from the rest of Indonesia is the belief in a predominantly Hindu faith, incorporating the ancient Indonesian animist conviction that natural objects are inhabited by good or bad spirits into every aspect of local life on the island. It is evident in their ceremonies, daily rituals and attitudes, visible in the offerings of flowers and food that adorn the roadsides, the charms hung inside taxis, and the numerous vibrant festivals that occur throughout the year. It is perceptible in their reverence for the Holy Mountain, the soaring volcanic cone of Gunung Agung, which is the spiritual centre of the Balinese universe. Scattered around the island are thousands of Hindu temples and places of worship. Art is also an integral part of daily life and every village has its artists, from the internationally acclaimed painter to the aspirational young cow herder. Ubud, the cultural centre, with its streets lined with art and crafts shops, also has performances of traditional Balinese dance and music. Art, together with tourism, is an important source of revenue for the island.