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The sect was introduced to the West by Swami Prabhupada (real name A C Bhaktivedanta, 18961977), a Sanskrit scholar from Calcutta (now Kolkata); he established a group in New York 1965. Members believe that by chanting the mantra and meditating on it, they may achieve enlightenment and so remove themselves from the cycle of reincarnation. They are expected to live ascetic lives, avoiding meat, eggs, alcohol, tea, coffee, and other drugs, and gambling; sexual relationships should only take place within marriage and solely for procreation.
Yellow represents sunshine, warmth, and wisdom. Green symbolizes the lush vegetation and agriculture. Effective date: 7 February 1974.
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