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The East India Company set up factories (trading posts) in Masulipatam on the east coast of India in 1611; on the west coast in Surat in 1612; and on the east coast in Madras (now Chennai) in 1639. Attempts to set up a factory on the Hooghly (one of the mouths of the Ganges) began in 1640, but were unsuccessful until 1690; the settlement later developed into the city of Calcutta (now Kolkata). By 1652 there were some 23 English factories in India. Bombay (now Mumbai) came to the British crown in 1662, and was granted to the East India Company for £10 a year in 1668. The British victory in the Battle of Plassey in 1757 gave the company control of Bengal.