Tiscali Press Release - SWIFTCOVER.COM LAUNCHES CUSTOMER ACQUISITION DRIVE WITH TISCALI

Insurance firm to sponsor www.tiscali.co.uk motoring channel

swiftcover.com, the UK's first and only 100% online insurer, is spearheading an online customer acquisition drive with headline sponsorship of Tiscali's popular motoring channel. The sponsorship deal will run through to the end of February.

swiftcover.com has been promoting its competitive car insurance policies and £50 cash back offer through fixed sponsorship of the motoring channel, Tiscali homepage takeovers and regular, targeted Tiscali newsletter features.

Tina Shortle, Marketing Director, swiftcover.com says, "The online car insurance market is very competitive and key to our strategy is communicating the strength of our offer to confident online purchasers. Tiscali's motoring channel is an ideal fit and gives us valuable exposure to our target audience." The ad was designed to get high stand out for the £50 cash back promotion, and it has been viewed by over 600,000 people to date.

swiftcover.com launched in July 2005 to offer customers better value with their online-only proposition. This year, it has significantly increased its online spend through its digital agency, Steak Media, with a combination of search, display and affiliate activity. The display activity focuses on key direct response areas as well as partnerships with portals, such as Tiscali, to drive impact and awareness.

www.tiscali.co.uk receives seven million unique visitors each month reading a total of 265 million pages. (ABC audit, Oct 2006). The motoring channel receives almost half-a-million unique users each month who have a high propensity to purchase online (TGI Q2, 2006).

Alex Hole, online media director, Tiscali UK says: "The motoring channel is one of our most popular sections and we are pleased to be working with swiftcover.com to bring our readers a very competitive, highly targeted and relevant offer on car insurance. We're looking forward to working closely with swiftcover.com to achieve their online marketing goals."

The Tiscali motoring channel can be found at www.tiscali.co.uk/motoring.