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Tiscali, the broadband, telephone and media company today announces its partnership with thomascook.com. Hosted in the travel section of Tiscali's portal www.tiscali.co.uk/travel, Thomas Cook will provide the core search resource for Tiscali customers to find the best deals for their short break, late deal or dream holiday.
The latest thomascook.com deals on package holidays, flights, hotels and car hire will feature in the Tiscali Travel channel which itself attracts 690,000 page views a month. Thomascook.com was selected as the travel partner following a strategic review of six proposals from rival travel businesses.
Editorially Tiscali will feature holiday and travel related stories as well as promotion through the portal homepage and travel channel. In addition it will deliver highly targeted email campaigns to opt-in members throughout the year as well as providing readers with top holiday tips and advice on all the new holiday hotspots.
Alex Hole, online media director of Tiscali UK says: "Travel is one of the most popular channels on tiscali.co.uk and Thomas Cook ticked all the boxes providing both a wide range of unbeatable offers to our visitors and unparalleled customer service. With 55%* of our visitors enjoying more than one holiday a year we decided this was a good opportunity to launch a comprehensive new channel to meet all their travel needs."
Joy Strachan, head of online marketing, thomascook.com says: "The online travel market is highly competitive and Tiscali's travel channel provides us with additional access to our core demographic. We are looking forward to working with Tiscali to develop the travel channel and help visitors get the best deals on their holidays, whether dream destinations or last minute breaks."
The new travel channel can be found at www.tiscali.co.uk/travel
*Data from the Tiscali Summer lifestyle report. Respondants also aspire to far away holidays with 44% answering a long haul destination for their dream break. Full report can be seen here