Tiscali Press Release - THE HALLMARK CHANNEL LAUNCHES HIT US SHOW 'PSYCH' WITH TISCALI

Broadcaster to sponsor Tiscali.co.uk entertainment channel

The Hallmark Channel has joined forces with Tiscali to promote the acclaimed American comedy crime-drama Psych, ahead of the show's UK premiere at 7pm on Friday 27 April. Hallmark will sponsor the Tiscali.co.uk lifestyle channel and promote the new show via a special microsite designed by Tiscali.

Psych is the hit US show following the adventures of Shawn Spencer, a crime-solver who has led the police to believe he is psychic. As part of the tie-up with Tiscali, the Hallmark Channel will also sponsor the lifestyle channel and have a strong presence in the entertainment channel where it will feature integrated advertising and supporting content as well as sponsorship of TV listings.

The Psych microsite www.tiscali.co.uk/psych designed and built by Tiscali, features all you need to know about the show: background on key characters, psychic games where you can test your observation skills against the show's star Shawn Spencer or play for a £600 prize draw, and indispensable downloads for the ultimate fan including Psych screensavers and wallpapers.

Maya Bhose, Hallmark Channel's Marketing Director, says: "Today's most popular TV shows have built cult status through clever use of the Internet and viral marketing. Working with Tiscali we have developed an exciting microsite as a one-stop shop for all budding Psych fans. Visitors to Tiscali.co.uk fit our key demographic profile and through our sponsorship of the entertainment channel we're looking forward to building a major buzz around this exciting new drama."

Tiscali.co.uk receives seven million unique visitors each month viewing a total of 265 million pages. (ABC audit, Oct 2006). The entertainment channel receives three million unique users each month who match the key demographic the Hallmark Channel is targeting with its witty new drama, which will also be available on the Hallmark Channel via Tiscali TV.

Alex Hole, online media director, Tiscali UK says: "The entertainment channel is one of our most popular sections and we are excited to be working with the Hallmark Channel to bring our readers the first glimpse of Psych. We're looking forward to working closely with the Hallmark Channel to develop a highly engaging microsite and build genuine excitement around the Psych premiere."

The Tiscali entertainment channel can be found at www.tiscali.co.uk/entertainment