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The Superbrands organisation, the global independent authority on branding, has announced that Tiscali the internet and broadband company, has joined an elite group of brands awarded eSuperbrand status.

Tiscali was also voted joint fifth 'Favourite Online Brand' by 1,410 consumers polled by market research group YouGov.

A Tiscali profile features in the eSuperbrands book launched on 15th March at Embassy, London. Other brands featured include: eBay.co.uk, toptable.co.uk, Google and Firebox. Full case studies on 46 of the 300 qualifying eSuperbrands appear in the book. Over 3,000 brands were initially considered.

The eSuperbrands programme was founded with the aim of paying tribute to the UK's strongest ebrands, whilst also providing consumer insight and guidance into the best brands and sites within the huge online market.

The eSuperbrands council includes Brent Hoberman the Co-founder of lastminute.com, Simon Waldman the Director of Digital Publishing at Guardian Newspapers, Michael Murphy the Chief Executive Officer of Friends Reunited and John Owen, Chairman of the Institute of Practitioners in Advertising's Digital Marketing Group. Each eSuperbrand was considered by the council to have elevated itself above others in their field through offering both emotional and physical advantages, which consumers recognise and want.