Tiscali Press Release - TISCALI TO GOOGLE IT...

Tiscali UK Goes Live With New Search Partner

Tiscali UK, the leading internet and broadband company, today launches its new improved search engine in partnership with Google, the industry leader in search.

Specially designed for Tiscali's five million plus web site users, the search engine powered by Google, is more accurate, has improved usability and the bonus of familiarity with Google-style funtionality. This major step will provide Tiscali users with superior quality, non sponsored natural search links guaranteed to appear on the first page for the first time.

Richard Ayers, portal director and editor of www.tiscali.co.uk says: "Now our partnership with Google has gone live, we will be able to provide our users with the best tool for search - delivering fast, specific and relevant information. Google is a welcome partner, and one which will improve our already successful portal offering.

Tiscali expects an initial uplift in search use of approximately 20%, and continued growth as the improved usability and performance is recognised.

The search application is features across the whole Tiscali website which consists of over 30,000 pages of constantly updated information, entertainment and resources.

The partnership further strengthens Tiscali's offering for visitors to the tiscali.co.uk portal and guarantees that users will receive a better balance of natural and sponsored searches generally.