Tiscali Press Release - TISCALI UK RAISES A GLASS TO PARTNER LAITHWAITES, WITH THE LAUNCH OF THE TISCALI WINE CLUB

Tiscali today announces its latest 'own brand' offer with the launch of The Tiscali Wine Club in partnership with the UK's leading independent wine merchant, Laithwaites.

Tiscali has launched a range of products and offers over the last year under its own-brand banner of 'Tiscali Reader Offers'. As one of the UK's leading broadband providers and portal destinations, Tiscali now has a number of strategic partners who supply monthly offers across such retail categories as personal computing, photography, motoring and gardening.

Newspapers and magazines have long recognised the benefit of 'Reader Offers' and clubs in helping build bonds with their audience and Tiscali now plans to maximise this opportunity for the more flexible and interactive online industry and further develop its relationship as a publisher with its audience of over four million unique visitors a month.

The latest Tiscali partner, Laithwaites, will now offer not only a wide choice of wines but also complete fulfilment support for the Tiscali Wine Club. The leading wine club company, Laithwaites, already provide wine services for over 50 companies including The Sunday Times, Barclaycard and British Airways.

Alex Hole, Commercial Director Tiscali UK, says: "As a business we obviously want to increase the affinity we have with our customers and Tiscali is finding that readers clubs are a superb way of doing that".

"Reader offers are done so well in print that it's only natural that online should follow suit. This is an embryonic online market but we have four million readers a month and we increasingly know their key interests, which is why we are attracting partners like Laithwaites".