Content Starts Here
Microsoft and Digg reach Web advertising agreement
SEATTLE (Reuters) - Microsoft Corp said on Wednesday it reached an agreement to be the exclusive provider of display and contextual advertising on Digg.com, a popular Web site that lets readers recommend online articles to others.
The three-year agreement between Microsoft and Digg, which has more than 17 million visitors a month, provides a boost to the world’s largest software maker’s efforts to gain a foothold in the rapidly growing online advertising market.
The two companies said they would also work together on future technology and advertising initiatives.
Digg challenges the long-held journalistic assumption that editors know best what people want to read and allows readers to "digg," or vote for a story to push up its rankings.
Microsoft has a similar advertising agreement with another hot Web property, social-networking site Facebook.com.
Shares of Microsoft fell 14 cents to $30.66 (14.93 pounds) in afternoon Nasdaq trading.
(Reporting by Daisuke Wakabayashi)
Advertisement starts
Advertisement ends
SEATTLE (Reuters) - Microsoft Corp said on Wednesday it reached an agreement to be the exclusive provider of display and contextual advertising on Digg.com, a popular Web site that lets readers recommend online articles to others.
The three-year agreement between Microsoft and Digg, which has more than 17 million visitors a month, provides a boost to the world’s largest software maker’s efforts to gain a foothold in the rapidly growing online advertising market.
The two companies said they would also work together on future technology and advertising initiatives.
Digg challenges the long-held journalistic assumption that editors know best what people want to read and allows readers to "digg," or vote for a story to push up its rankings.
Microsoft has a similar advertising agreement with another hot Web property, social-networking site Facebook.com.
Shares of Microsoft fell 14 cents to $30.66 (14.93 pounds) in afternoon Nasdaq trading.
(Reporting by Daisuke Wakabayashi)
© 2008 Reuters Click for restrictions
Related Links
Advertisement starts
Advertisement ends
Advertisement starts
Advertisement ends
Weather forecasts
Get the 7-day forecast for your region.
Olympics 2008
Get all the breaking news, Team G.B. interviews, medals updates and more in our Beijing special.
WAGS
It's not just footballers who get shown the red card. Take a look at some of the WAGS back on the market.
Odd pics
Look back at the week in picture in our special gallery of the weird and wonderful.
Tiscali SpyGuard
Do you value your identity? Don't let it be abused by online scammers. Find out more.
Font size
Mail
My account
Help
Community
Print now
Send to a friend
Related articles
Related products
