That's an ad on your egg
TOKYO (Reuters) - Which came first -- the chicken or the ad? In a month-long campaign that began in Japan on Thursday, 1.8-cm (0.8-inch) advertising stickers touting chicken ramen instant noodles will be stuck on the shells of ordinary eggs, sold in packs of 10.
"The chance of people taking the ads directly into their hands is very high this way," said Takako Maruyama, a spokeswoman at public relations firm Sunny Side Up.
Plans are to sell some 300,000 packs by the end of the month at certain branches of retailer Daiei Inc.
Although cost-per-egg figures are not available, she said the total cost for the campaign, whose sponsor is Nissin Food Products Co., will run some 7 million to 8 million yen (29,000 pounds-34,000 pounds).
The ad campaign, inspired by similar advertising in the United States, is the first of its kind in Japan, said to be the world’s largest per capita consumer of eggs.
Advertisement starts
Advertisement ends
TOKYO (Reuters) - Which came first -- the chicken or the ad? In a month-long campaign that began in Japan on Thursday, 1.8-cm (0.8-inch) advertising stickers touting chicken ramen instant noodles will be stuck on the shells of ordinary eggs, sold in packs of 10.
"The chance of people taking the ads directly into their hands is very high this way," said Takako Maruyama, a spokeswoman at public relations firm Sunny Side Up.
Plans are to sell some 300,000 packs by the end of the month at certain branches of retailer Daiei Inc.
Although cost-per-egg figures are not available, she said the total cost for the campaign, whose sponsor is Nissin Food Products Co., will run some 7 million to 8 million yen (29,000 pounds-34,000 pounds).
The ad campaign, inspired by similar advertising in the United States, is the first of its kind in Japan, said to be the world’s largest per capita consumer of eggs.
© 2008 Reuters Click for restrictions
Advertisement starts
Advertisement ends
U.S. Elections
Find out all about American's next President and how the states voted.
Weekly quiz
Have you been paying attention? Take our weekly, fun news quiz to test your knowledge of current affairs.
Weather forecasts
Get the 7-day forecast for your region.
WAGS
It's not just footballers who get shown the red card. Take a look at some of the WAGS back on the market.
Odd pics
Look back at the week in picture in our special gallery of the weird and wonderful.
Experian Credit Report
Check who's been checking on you with your FREE Experian credit report.Latest Headlines
- Putin had painful plans for Georgian leader
- Refuse man collects £10,000 banknote jigsaw
- Aussies mull breath-test before voting
- Mexican sits in truck 14 hours as refuses cop bribe
- Iran cracks down on "satanic" clothes
- Australians told to take a break, for the economy
- Read my lips... China again orders no lip-synching
- Austria's Salzburg resists "Sound of Music" hotel
- Forget socks, adopt a koala for Christmas
- Moped thief aims to clear conscience 25 years on
Page Footer
Access keys
You will need to use different key combinations in order to use access keys depending on your internet browser, find out which on our accessibility page.
- (0) Navigate to Accessibility page.
- (1) Navigate to Home page.
- (2) Navigate to My email.
- (3) Navigate to My Account.
- (4) Navigate to Site Map page.
- (5) Navigate to Contact us page.
- (6) Navigate to Members channel.
- (7) Navigate to Services channel.
- (8) Navigate to News & Info channel.
- (9) Navigate to Entertainment channel.
- ([) Skip down to the Primary navigation block.
- (]) Skip down to the more links within this section block.
- (=) Bypass all navigation and jump to the content.
- (x) Text only version of this page.
