MTV Movie Awards to air live for first time
Enlarge imageBy Kimberly Nordyke
PASADENA (Hollywood Reporter) - Reality TV guru Mark Burnett is getting into business with U.S. network MTV again.
The network said Thursday that the man behind "Survivor" and "The Apprentice" has signed on to executive produce the 2007 MTV Movie Awards, which for the first time ever will air live this summer.
This marks a return to the network for Burnett, who started his career at MTV with "Eco-Challenge" in the mid-1990s.
Burnett and MTV president Christina Norman said the decision to go live for the first time in the show’s 16-year history was spurred by the desire to make the show -- which features awards in such categories as best kiss, best villain and best comedic performance -- feel more spontaneous.
"It really is the anti-awards show," Burnett said. "Doing it live really lends itself to what MTV stand for -- (things will happen) on the fly, it will be more unscripted, less overly written teleprompter stuff, and it will let the stars have more fun."
But Burnett added that he has no plans to change the show’s format drastically .
"It’s a brilliant show, and certainly things are sacrosanct," he said. "I’m not coming in to re-invent what is a wonderful franchise. I just want to have fun with it and loosen it up a little bit."
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16th annual awards show is set to air June 3 from Los Angeles, with the nominees and exact location to be announced in the spring. MTV already goes live with its flagship awards show, the MTV Video Music Awards.Reuters/Hollywood Reporter
By Kimberly Nordyke
PASADENA (Hollywood Reporter) - Reality TV guru Mark Burnett is getting into business with U.S. network MTV again.
The network said Thursday that the man behind "Survivor" and "The Apprentice" has signed on to executive produce the 2007 MTV Movie Awards, which for the first time ever will air live this summer.
This marks a return to the network for Burnett, who started his career at MTV with "Eco-Challenge" in the mid-1990s.
Burnett and MTV president Christina Norman said the decision to go live for the first time in the show’s 16-year history was spurred by the desire to make the show -- which features awards in such categories as best kiss, best villain and best comedic performance -- feel more spontaneous.
"It really is the anti-awards show," Burnett said. "Doing it live really lends itself to what MTV stand for -- (things will happen) on the fly, it will be more unscripted, less overly written teleprompter stuff, and it will let the stars have more fun."
But Burnett added that he has no plans to change the show’s format drastically .
"It’s a brilliant show, and certainly things are sacrosanct," he said. "I’m not coming in to re-invent what is a wonderful franchise. I just want to have fun with it and loosen it up a little bit."
The 16th annual awards show is set to air June 3 from Los Angeles, with the nominees and exact location to be announced in the spring. MTV already goes live with its flagship awards show, the MTV Video Music Awards.
Reuters/Hollywood Reporter
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