Cadillac BLS 1.9 turbodiesel - Diesel Road test

Cadillac BLS 1.9 turbodiesel

Heard the one about the turbodiesel Cadillac? Yes, I thought it was a joke, too. I ticked the box on the launch invitation and readied myself for plenty of petroleum-based thrills. Checking the small print for the event though, the D word jumped out like, well, like the word "Peace" from the mouth of George Bush. Yes, Cadillac is going all diesely. What next, McTofu? So with such a key US player seeing the light, perhaps the planet isn't about to implode after all.

Hold on though, is this revolutionary diesel Caddy USA-bound?
Ah, you spotted the sleight of hand. Cadillac's main mission is to re-establish itself as the automatic choice in America's luxury market, but this model's task is purely to build sales elsewhere, elsewhere being Europe. Cadillac says there are two million buyers out there in Europe's premium business car market. It has a bulging portfolio of models to choose from and I'm not even going to attempt to explain them because the nomenclature constitutes the single most abstract and baffling set of badges ever conceived. Suffice to say, this potential rival to the BMW 3 Series and Audi A4 is sent out to chase a modest 10,000 global sales in its first year, with a painfully shy target of just 1,500 in the UK.

And the diesel is crucial to that target?
Although there are three other petrol engines - a 175hp or 210hp 2.0-litre and a more characteristically American 2.8-litre V6 turbo, with 255hp - this 150hp common-rail turbodiesel is the infantry of the attack and the make-or-break model.

So how does it feel?
To assess it, what better than to measure it against Cadillac's own mission statement: 'stand-out design, precise handling and excellent performance.' On glossy paper, the BLS stands out slightly more than it does in reality. In fact, on tarmac, it looks more like what it actually is - a General Motors Saab 9-3 with a body kit. It certainly has visual impact, but it's my bet that this model's initial pizzazz factor will quickly tone down after you've been liaising with it for a few weeks. If anything, the distinctive V shape grille and vertical rear lights make me think of a burlesque Vectra. Given the compact size of the car, it seems to be trying a little too hard. And its bottom looks big.