Skip to page content |

Tiscali Quicklinks. Please visit our Accessibility Page for a list of the Access Keys you can use to find your way around the site, skip directly to the main navigation, to the page content, or to more links within money.



Main Navigation


 Home  
  Products  
  My Tiscali  
  Living  
  Money  
  Motoring  
  News  
  Play to Win  
  Shop  
  Sport  
  Travel  
  Video  
  Help 

The bank that likes to say no

The bank that likes to say no



Coutts has announced that next month, for the first time in its ever so discreet 309-year history, it is to advertise for clients. Previously associated with royals in reduced circumstances (the Duchess of York, Prince Michael of Kent, the overdraft-stretching Queen Mother), it is eager to attract a new, less elitist type of customer. The Saatchi brothers will handle the campaign, and are likely to ditch the "Queen's bank" image for something more populist. Michael Owen's bank, perhaps - a healthy proportion of the England football squad is said to bank there.

I have always fancied one of those elegant Coutts chequebooks, so decided to make my way to the bank's HQ in the Strand to sign up. Without wishing to blow my own trumpet, I am quite clearly Coutts material. Degree from Oxford, well-paid job, large house nestling beside Richmond Park. Clearly they would be pleased to have me on board. I wasn't taking any chances, though. Andrew Fisher, Coutts' newish chief executive, had insisted that the bank would still be careful about who it took on.

Fisher, as Coutts' more unreconstructed clients point out, used to sell margarine for Unilever, and he recognises that he has to tread warily in rebranding the bank. "I hope our clients won't choke on their cornflakes," he said this week. "If we were simply saying that anybody could join Coutts, they would be quite rightly shocked."

So I must look the part: well-heeled, self-assured, posh, with an eyebrow-raising.....continued below

Advertisement starts



Advertisement ends

dash of Becks. A tie was the first thing I needed. Traditionally, Coutts has been well disposed to alumni of major public schools, but my search for a Winchester tie proved fruitless. Hugo Boss and Hackett were outrageously expensive - though, of course, we prospective Coutts customers shouldn't really worry about such things - so I bought one for £17.50 from the Covent Garden branch of Tie Rack instead (with neat little heraldic symbols that I thought hinted at Charterhouse). "Do you want to wear it now, sir?" said the assistant perspicaciously: perhaps they get a large number of Coutts applicants in here.

I hired a lounge suit from Moss (no relation) Bros, though embarrassingly there were no trousers in the shop large enough to fit me. My shoes needed a clean and, in the absence of street shoe-shiners, I hit on the stratagem of cleaning them with the brushes of the machine that was washing the pavement in Leicester Square.

Looking like a million dollars - well, perhaps I exaggerate a little - I set out to stake my claim. Coutts' plutocratic customers have frequently been seen as fat and filthy rich; at least I fulfilled one of the criteria. I felt it important to arrive by taxi, so hailed a cab for the 300-yard journey. "Coutts in the Strand," I announced to the surprised-looking cabbie, rolling the phrase around on my tongue for effect. It seemed to suit me. This, I felt, was going to be the start of a productive relationship.

The fare was only £2.40 but I gave the driver a five-pound note and told him loudly to keep the change. I passed through the revolving doors, nodded to the two greeters (what a shame that they no longer wear frock coats), and told the demure middle-aged lady on the information desk that I would like to honour the bank with my account. Clearly impressed with my double-breasted Lincoln lounge suit and unnaturally well-scrubbed shoes, she asked me to take a seat on one of the black leather sofas and said a manager would attend to me shortly.

Coutts' banking floor has an almost cathedral hush. This worried me as, eager to make a splash, I had asked a friend to call me on my mobile phone at three o'clock and engage me in conversation about the latest movements in the FTSE 100. (Luckily she forgot, or I would probably have been thrown out.) The building, which appears to have been modelled on the Palm House at Kew, is a light and spacious atrium filled with tropical greenery. It also has a built-in pond with carp. The room is presided over by a statue of Thomas Coutts, an 18th- century scion of the family that ran the institution until the euphoniously named Sir David Money-Coutts stepped down in 1993. Advisers are cloistered with their pinstripe-suited clients, enjoying an easy intimacy; the cashiers are barely visible; there are copies of the Daily Telegraph on each marble-topped table. I feel oddly at home here, despite the irritating tightness of my trousers.

And here is my manager, Tracey, to welcome me to the bank. She hands me two brochures: "Meeting Your Needs: Better Strategies For Managing Your Wealth" and "Expert Wealth Management For Private Clients: New Perspectives In A Changing World". These are filled with delightful pictures of wrought-iron gates, cabinet-makers and what appears to be a private jet; there are also complicated flow charts that would only make sense to someone with large amounts of cash.

Tracey tells me that the essence of the modern Coutts is "wealth management" rather than old-fashioned banking. We talk about my "risk return profile" and she says she has to take a few details to pass on to a personal banking manager. Her pen - a Coutts pen, she points out - immediately runs out (is this symbolic?) and she has to switch to a rather low-rent Bic.

Name, age, marital status, number of dependants: I fly through these. I describe myself as a writer (true up to a point), claim equity of £300,000 (a slight exaggeration), and quote a salary of £80,000 (a gross exaggeration: what do you think this is, the Daily Mail?). She looks unimpressed. Then the big one: "other assets". How much of my money will the bank have to weave their wealth-creating magic? I don't offer a precise figure (last time I looked, it was minus £350), but I say good times are ahead, mention the size of my conservatory, and emphasise how much I would like to have one of Coutts' fancy chequebooks. "Ah, so you're attracted by the kudos," she says knowingly.

Tracey looks at me with something close to pity (though she may also be doubting my bona fides - or perhaps my sanity - by this point) and tries to explain the situation in simple terms. My "lack of liquid assets" presents a problem "just at the moment"; personal banking is really just an add-on to the wealth creation bit, and with no wealth there can be no creation; Coutts prefers its clients to have at least £500,000 to invest, and to keep a quarterly average of £3,000 in their accounts to avoid charges. Would I perhaps consider Drummonds - another famous old name which, like Coutts, is now owned by the Royal Bank of Scotland - whose offices are just around the corner in Trafalgar Square and who demand a lower income base?

This is more than I can bear. I gather up my brochures and head for the escalator that will take me back into the seamy world beyond the glass facade. "If you inherit a large sum of money or win the lottery, do come back and see us," Tracey calls after me, I assume without irony. I head back to Moss Bros to return the suit, which I have only had for two hours. "I hope it did the trick," says the assistant. I smile weakly and look fondly at the picture of the private jet.

guardian.co.uk © Guardian Newspapers Limited 2008

Page: 123next

Advertisement starts



Advertisement ends

a high street scene
Get the latest on consumer issues and trends - from property, rip-offs and pensions to fraud, political angles and rising prices
Top quality stories and analysis of the burning money issues of the day - get the bigger picture
Share prices
Keep bang up-to-date with the latest news effecting share prices and the stockmarket
Gas flame
Don't just moan about energy costs, do something about it! Switching providers is easy - many offer cash incentives and you could save hundreds of pounds
For many people, being in debt can seem overwhelming. See how you can climb out of it following common sense tips and tools

Page Footer


Access keys


You will need to use different key combinations in order to use access keys depending on your internet browser, find out which on our accessibility page.
  • (0) Navigate to Accessibility page.
  • (1) Navigate to Home page.
  • (2) Navigate to My email.
  • (3) Navigate to My Account.
  • (4) Navigate to Site Map page.
  • (5) Navigate to Contact us page.
  • (6) Navigate to Members channel.
  • (7) Navigate to Services channel.
  • (8) Navigate to News & Info channel.
  • (9) Navigate to Entertainment channel.
  • ([) Skip down to the Primary navigation block.
  • (]) Skip down to the more links within this section block.
  • (=) Bypass all navigation and jump to the content.
Background images used:
furniture images used in the site icons used in the site images used in the header