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Much of that will go on useless gifts that are quickly recycled into the local school's bring-and-buy or soon be gathering dust in the cupboard. The charity WorldVision estimates that more than £2bn worth of pointless gifts will be exchanged this Christmas, and points out that anyone with children will know how quickly the latest must-have toys lose their allure.
So why not buy something for your children, grandchildren or other young relatives that will be appreciated in years to come? An investment trust may not excite your grandchildren as much as a Nintendo Wii, but it should appreciate in value, at least over the long term, and the recipient will be able to put it towards something useful, like a deposit on a house or car.
There are financial products aplenty to suit most people's appetites for risk. As a rule of thumb, the younger the child, the more risk can be tolerated, and the evidence shows that over the long term shares will do better than bonds, property or cash, although there are likely to be gyrations along the way. Present-givers are unlikely to want to give something that will quickly fall in value - and with the US economy slowing rapidly and our own regulators warning of a significant slowdown, there is a strong risk.....continued below
Most appealing, perhaps, are Premium Bonds. Although the average return is not attractive, there is the chance of winning one of two monthly £1m jackpots or more than 1.6 million other prizes - £1.4m of them worth just £10. The odds are better than the National Lottery but, at 21,000 to 1, are still not great. The minimum investment is £100 and the more units you have, the greater your chances of winning. Prizes are free of tax.
National Savings, which operates Premium Bonds, also offers Children's Bonus Bonds and Index-Linked Savings Certificates, both tax-free, with interest rates of around 4 and 3.2 per cent respectively.
Philippa Gee of financial advisers Torquil Clark points out that these investments will be made in the child's name and that some parents and grandparents may prefer to keep control over the money to ensure that it is spent wisely when the beneficiaries get their hands on it. That is also a drawback, she thinks, to topping up the child trust fund - set up with £250 from the government for every child born after 1 September 2002 - with the maximum of £1,200 permitted every year. These funds are in the child's name and become their asset when they turn 18.
That, says Gee diplomatically, 'may not create the best outcome, especially if you know that you need the money for a particular event and don't want it used for something else'.
A number of fund managers - including Invesco Perpetual, Witan and the Scottish Investment Trust - offer funds and savings schemes targeted at children and these can be a good way of encouraging parents and grandparents to go for it. But Hugo Shaw, business manager at financial adviser Bestinvest, points out that it is not necessary to use these funds and says that growth in 'funds supermarkets' means they no longer even have particular cost advantages. He suggests that those looking to invest outside the UK should consider a global fund, such as Artemis Global Growth or - if you want to leave the decisions on which fund and region to someone else - a multi-manager fund such as Jupiter Merlin Worldwide Growth. But he also has a more seasonal suggestion: gold.
The gold price has been rising sharply and with growing political uncertainty, a weak dollar and rising demand from developing countries such as India, that trend could continue. He says you can either buy into a fund, like Merrill Lynch Gold and General, or buy gold sovereigns: a 'baby bullion' sovereign gift set from the Royal Mint costs £150.
If you really want a long-term investment for your children and grandchildren and don't expect much short-term gratitude, Shaw suggests that you start a pension for them. He points out that children can benefit from the tax relief even if they do not pay tax, while stakeholder pensions are low-cost. He recommends the Scottish Widows range.
While equities may be in for a more turbulent time, there are funds that take a more cautious approach. That includes 'balanced' and 'cautious managed' funds, as well as those that use the greater freedom to hedge their bets allowed under new European fund management rules. Among the more attractive funds in this area are Schroder's Income Maximiser and Blackrock's UK Absolute Alpha fund, run by Mark Lyttleton.
Richard Buxton, head of UK equities at Schroder, points out that we should not expect the double-digit returns seen in the last few years to continue - indeed, this year could see the first decline in the market in five years - which means that active management and good stock picking will become ever more important.
Guardian Unlimited © Guardian Newspapers Limited 2007