"An innovative new British haircare brand - O3- today launched the sexy looking O3 Hair Straightener, a 30mm hair iron which combines ozone, ionic and ceramic technologies in a compact and stylish, 100% white design, allowing you to create sleek, shiny, 'peptonic' hair at home."
What I liked: The O3 straighteners have the look and feel of an iPod, with sleek white handles, flat irons and cord. The heated up very quickly and did the job well; the important thing to remember to get the best results is to seal the hair with some leave-in conditioner or other treatment and to make sure it is bone dry before you start using the irons. The nifty features I enjoyed with these irons were the dial that adjusted the temperature of the irons, so that you could use a lower setting on fragile hair (such as wispy fringes) and the clever double plug that works on both the continental 112 volts and the british 240 volts. Good value straighteners which would do a good straightening job on short-medium length hair.
What I disliked: The main disappointment was that I didn't notice any particular difference in the final result between these "ionic" irons and my normal ceramic irons.
Reviewed October 2006.