Enlarge imageThe actress wanted to break the tried-and-tested Bond girl mould by playing a down-to-earth love interest in Daniel Craig's second outing as the suave secret agent.
However, despite Arterton insisting her character in the movie isn't "hot", she believes she has a certain humble charm that will interest most men.
She says, "There is a formula to Bond women. They're his women. You just have to make them your own in any way you can.
"To the normal guy, they're unobtainable but I didn't want that. I wanted my character to be a girl from down the road who does this job - we don't know exactly what she does but she goes to work every day - and comes back and she goes down the pub at the weekend and has a drink."
