If you run a small business, chances are you channel most of your spare cash into customer service and day-to-day running of the business. Advertising, whilst necessary for any small business to target key audiences, can often be low on the priority list.

But there is a way to get targeted advertising at a cheaper price which cuts out the extra design and production costs that go hand-in-hand with outdoor media.

Step forward signposter.com, an innovative new service designed to empower local businesses to plan, manage and create ad-agency quality poster advertising in just a few clicks.

Enter your postcode, town or area and then select the distance around which you'd like to advertise, choosing from poster sites or buses. Advanced search options can help you pinpoint what posters are available locally and handy tips will help you decide which formats are best at achieving your goal.

A unique 'ad creator' allows you to then design your ideal ad, choose a media type and select a format. With over 2m images, big brand poster template styles and the ability to upload your own logo, it's an effortless first step into outdoor advertising.

Currently being trialled in Newcastle, Birmingham and Portsmouth, Signposter.com's intention couldn't be clearer: "Until now only BIG business budgets could afford to advertise on the best poster sites, bus shelters and buses but we think it's time to correct the balance to level the playing field for everyone to return the high street to those businesses serving and supporting the community."

A truly local business idea for local businesses.

To find out more, visit www.signposter.com