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Whether you are purchasing a single printer for use in a small office, or a fleet of printers for use across an organisation, the process can be intimidating and confusing for even the most tech-savvy buyer. There are a variety of factors that need to be considered, including how (and how much) the printer will be used, which technology is best for a given situation, which features or specifications are important, and the total cost of ownership.
You can easily become overwhelmed by the number of features, brands, and price ranges if you don't take some time to understand the needs and capabilities of your organisation. This guide will help get you started in sorting through some of the fundamental considerations that must be weighed before making an educated printer purchase.
How will the printer be used?
Taking the time to understand exactly how your organisation will use a printer is one of the single most important factors that will lead to satisfaction with your purchase. Here are some questions you should ask:
Do we need to print in colour or monochrome (black-and-white) or both?
If you think you will need to print in colour, consider what you will be printing. Inkjet printers can create better photos. Business documents, such as presentations and marketing materials with both text and graphics, will typically print faster and cost less on a Colour Laser printer.
How many pages per minute/hour/day/month will we need to print?
Some thoughts to consider here are whether you will be using the printer stand-alone (one user at a time) or on a network (multiple users of the same printer). If you need a network printer, how many people will be using the printer at one time? Does your business work with a lot of paper or do you only occasionally print? The heavier the use of the printer, the greater duty cycle (number of pages the printer can handle per month), and pages per minute (PPM) capacity you will need.
Will we use the printer just for printing?
Do you also need the printer to perform other functions such as copy, scan and fax? If so, consider an All-In-One Inkjet printer or a Multifunction Laser printer.
What special printing capabilities do we need?
If you have a need to print a lot of pages at one time, you might consider additional or larger paper trays that are often sold as accessories. Does your organisation require the ability to print on both sides of a page of paper automatically (duplexing)? Do you need special paper handling options such as envelopes, transparencies or non-standard paper sizes? Do you need an automatic document feeder that will allow you to fax or copy multiple pages at a time?
Do we need multiple types of printers to best meet our printing needs? There is a very good chance that your organisation has a need for multiple printers. For example, you might determine that you need a Colour Laser printer for printing presentations and brochures, as well as a Black-and-White Multifunction printer that can also act as a fax, copier and scanner.
Which printer technology best meets your needs?
The two primary categories of printers are Inkjet and Laser. There are other technologies on the market, such as dye-sublimation, but we will ignore these since they are very specialised and a very small percentage of the market. There are many varieties of printers within the two core categories, Inkjet and Laser. Generally, Inkjet printers have a lower initial cost, are slower and perform better in printing high-quality photos. Laser printers generally have a higher initial cost, but they are fast, they perform great in printing text, and they have a low cost per page.
Inkjet
Basic - Can print several sizes of documents in colour or black-and-white, but have a very limited feature set.
All-In-One - In addition to colour printing, this category also offers the ability to copy and scan documents, and often have a stand-alone fax capability.
Specialty
Portable - This category of printers is very compact and meant for the business traveler.
Snapshot Photo - This group of printers focuses primarily on printing 4"x6" photos, but many of them can print text and full-size pages as well.
Laser
Black-and-White - These come in a range of sizes and speeds. They are best for those that primarily print text and have no need for colour printing. Personal Lasers are typically smaller, slower, and less expensive. Workgroup Lasers have network connections, faster speeds, and more memory.
Colour - Similar to the Black-and-White Lasers, Colour Lasers can be purchased for personal use or workgroup use over a network. Sizes, speeds, and quality can vary greatly. Multifunction - This category is similar to the All-In-One Inkjet category in that these printers feature the ability to copy and scan documents, and often have the ability to act as a stand-alone fax machine. There are both colour and black-and-white offerings in this category. There is a wide range of paper handling options in this category as well.
The total cost of printing
Printers range in price from low-end Inkjets under £30 to high-end Colour Laser printers in the thousands.
The shock of the initial acquisition price has caused many buyers to purchase a printer that does not meet their needs. When considering which printer to purchase, it is important to consider the lifetime cost of the printer and weigh that against how long you intend to use the printer, how many pages you will print, the quality of documents you need to produce, and of course your budget. A common mistake that is made is not accurately assessing all of the costs associated with a printer. These costs can be broken down into three main categories - acquisition costs, consumables costs, and service costs.
Acquisition costs
This is the most easily determined group of costs since most companies list pricing on a website, catalog, or in a retail store
Another important consideration impacting service costs is the standardization of printers within/across your organisation. The more brands, models and types of printers an organisation owns, the greater the potential for higher service costs. Standardization of the printer fleet within large organisations also helps to lower service costs for those that choose to operate printers that are not under warranty.
Important Printer Specs and Features Explained
Once you have decided how your organisation will use its printers, which types of printers you need, and how much you can spend on the total cost of printing, you can really begin to compare the technical specifications to make sure you are getting exactly what you need in your printer. This is not a comprehensive list of specs, but it includes some of the most important specs you should consider:
Paper Handling
Which paper types (standard paper, photo/glossy paper, coated paper, card stock, envelopes, transparencies, labels, banners, and iron on transfers) can be used and how many pages of paper can be loaded at one time? Many manufacturers offer additional paper trays to increase paper capacity, automatic document feeders for copying and scanning multiple pages at one time, and specialty paper trays designed for envelopes or transparencies.
Connections
Used to connect printers directly to a computer, to a network, or to peripherals such as digital cameras.
Dimensions
Description of the size of the printer in width, depth and height. Will this printer fit where it needs to (on a desk, on a stand, etc.)?
Print Speed
How many pages per minute (PPM) a printer can produce. This number can vary greatly depending on how the manufacturer tests the product (e.g. draft quality text or high quality text and images).
Duplex Printing
The ability some printers have to automatically print on both sides of paper without the user manually turning the paper over after printing one side.
Memory
Standard memory describes the amount of memory a printer is normally outfitted with. Maximum memory describes the maximum amount of memory that the printer can be upgraded to as an option. This spec is most important for network printers that are used heavily. The more memory, the better a printer is able to handle a large quantity of complex print jobs.
Processor
The faster the processor speed, the quicker the printer will be able to handle files. Generally speaking, processor speed is most important for workgoup/network printers.
Resolution
The number of dots of ink per square inch. In theory, the higher the resolution, the better the printout will look. This specification can vary greatly among manufacturers.